One-sentence answer: Corporate strategy comes first, and brand design serves the implementation of corporate strategy.1. Corporate strategy is the "steering wheel", and brand design is the "execution power"Corporate strategy determines which path the company will take, what market to enter, and who to solve what problems.Example: Is it the high-end market or the mass market? Is it a differentiated route or cost leadership?Brand design is a tool to help companies express this strategy, win user recognition, and build trust and preference.Example: High-end brand vision emphasizes "texture, scarcity, and quietness"; mass brands may highlight "accessibility, liveliness, and cost-effectiveness".2. Problems that will be caused if the priorities are reverse

1. Underlying concept: brand vision ≠ image, but "visual language system"Many brands mistakenly believe that: "Having a logo, a KV, and a main color is vision." But what is really difficult to copy is the brand's visual language, which should include: style philosophy (such as MUJI's "white space" and Apple's "sense of order"), narrative method (such as Aesop's "literary" scene composition + poetic copywriting), emotional tonality (calm, healing, mysterious, rebellious, etc.)A highly recognizable visual is a combination of "worldview + scene + habit + language", not a single picture.2. Visual strategy: build a visual anchor point that "cannot be easily copied"1. Establish a "brand visual worldview&qu

1. Return to the essence of the brand: anchor the "irreplaceable core"Clear brand personality: define the brand as a person, with its own tone, values, and emotional tone, so that AI content always serves this "personality setting".Brand worldview: build a content system around the brand's "belief system", such as Nike's "Just Do It" is not a content slogan, but a philosophy of action.Cultural precipitation takes precedence over information efficiency: do not win by "speed", but impress people with the depth of "soul".2. Use the dimension of "people" to control AI: personality × AI collaborationFounder/manager IPization: create a real and credible image of the founder/designer/manager, so that the brand's sto

Through the integration of visual, language, and interactive elements, it helps brands achieve recognition, communication, emotional connection, and consistency. It is not only the external manifestation of the brand image, but also deeply affects consumers' perception, emotion, and identity.1. Convey the core value of the brandThe design language directly conveys the core value and concept of the brand through elements such as logos, colors, fonts, and shapes. For example, green is often used to represent health and environmental protection, and a simple logo represents the brand's innovation and modernity. Through a consistent design language, the brand can clearly convey the values, mission, and vision it wants to express.2. Enhance brand recognitionThe unity and uniqueness of t

In the AI era, companies' thinking about brand designers has gradually shifted from traditional aesthetics and artistic creation to deeper strategic and technical considerations.Data-driven design: AI makes data collection and analysis more efficient and accurate, and companies are paying more and more attention to how brand designers use data to optimize design decisions. This includes not only market analysis and consumer behavior prediction, but also personalized design and customization of experience.Combination of brand personality and AI: In the AI era, brand designers need to deeply understand the core value of the brand and use AI technology to create more personalized and consumer-friendly designs. For example, AI can generate personalized advertisements, product packaging or

1. Brand design:Core essence: The core of brand design is to establish and convey the brand's visual image, personality and values. It includes the brand's logo, color, font, graphic elements, etc., aiming to shape the brand's image and cognition in the minds of consumers. The goal of brand design is to enable consumers to form an emotional connection and trust in the brand through consistent visual language and communication methods.Focus: Focus on brand recognition, memory points, emotional design and market positioning. It is about how the brand stands out from the competition and how to express the brand's uniqueness visually.2. User experience (UX):Core essence: The core of user experience is to optimize the interaction process between users and products or services, m

1. Improve brand recognitionA unique and consistent brand design (such as logo, color scheme, font) can make a company stand out from many competitors. Consumers will immediately associate the brand with a certain design, such as Nike's "hook" or the simple style of "Apple". This recognition helps to establish a memorable point and enhance market presence.2. Build trust and professional imageHigh-quality brand design conveys professionalism and reliability. When the design is sophisticated and the details are in place, consumers tend to think that the company is equally attentive to its products or services. For example, a messy logo may make people question the credibility of the company, while a simple and modern design is more likely to win favor.3. Shape brand p

is how to efficiently convey brand value, promote purchase decisions, and enhance consumers' trust and favorability in the digital environment through visual presentation, information architecture and user experience optimization. It focuses more on interactivity, functionality and conversion rate, and the core lies in the balance of "information transmission and action guidance".Clearly convey brand value and product selling pointsThe detail page is the main window for consumers to understand the product. The core task is to highlight the unique value of the product through concise and powerful visuals and texts.The essence of thinking is: how to capture the user's attention and convey core information in a few secondsUser experience and information fluencyE-commerce det

In essence, it is the synergy between brand value co-creation and business goals, and the brand value co-creation relationship. Brand design companies are not simply external service providers, but strategic partners for corporate brand development. The two are jointly committed to shaping brand image, enhancing market competitiveness, and promoting business growth.1. Value co-creation: Brand design companies are the shapers of corporate brand valueThe brand value of an enterprise does not only come from the product itself, but also includes brand positioning, visual identification, market communication, consumer experience and other aspects. Brand design companies help companies build brands from scratch, or optimize existing brands to make brands more attractive and competitive in the ma

Differences in culture and business philosophyChinese cultural characteristics:Pragmatism and focus on cost-effectiveness: In China, especially in the early days of reform and opening up, pragmatic, efficiency-oriented and cost-control business philosophy dominated. Many companies initially focused on improving product quality, reducing costs, and increasing productivity, believing that products are the core of corporate success.Weak brand awareness: Chinese companies' brand awareness mostly appears in the later stages, especially after the company reaches a certain scale before it begins to consider brand building and dissemination. In the early stages, many companies often occupy market share by "making products", and brand positioning and shaping may not be fully valued.Fo