For brand designers:

Think from the perspective of customers: Stand in the customer's perspective, understand their goals and constraints, design is not only "aesthetics", but also "business solutions".

Simplify expression: Describe the design logic in a language that customers can understand, without showing off professional terms.

Ask more questions: Dig out the real needs of customers by asking questions, such as: "You mentioned that you want an impactful design, what emotions do you want to convey or what kind of people do you want to attract?"

Align expectations early: Before designing, let customers confirm the direction through sketches or concept plans to reduce later deviations.

For customers:

Clear needs: Describe ideas as detailed as possible, including reference cases, market positioning, brand style, etc.

Respect professionalism: Trust the professional ability of brand designers, give them a certain creative space, instead of frequently intervening in details.

Specific feedback: Give opinions in clear and specific language, such as "The color is too dark, can it be brighter?" instead of "It feels wrong".

For both parties:

Build trust: Brand designers pay more attention to commercial value, and customers respect creative contributions more, forming a cooperative relationship rather than an antagonistic relationship.

Goal-oriented: Always discuss the core goals of the project instead of getting too hung up on the details.

Through more open communication, clear requirements and reasonable expectation management, brand designers and clients can find a "same frequency" communication mode and achieve the best results together.