Differences in culture and business philosophy

Chinese cultural characteristics:

Pragmatism and focus on cost-effectiveness: In China, especially in the early days of reform and opening up, pragmatic, efficiency-oriented and cost-control business philosophy dominated. Many companies initially focused on improving product quality, reducing costs, and increasing productivity, believing that products are the core of corporate success.

Weak brand awareness: Chinese companies' brand awareness mostly appears in the later stages, especially after the company reaches a certain scale before it begins to consider brand building and dissemination. In the early stages, many companies often occupy market share by "making products", and brand positioning and shaping may not be fully valued.

Foreign cultural characteristics:

Emphasis on long-term strategy and brand value: In developed countries such as Europe and the United States, many companies will focus on brand building at the beginning of their business and regard it as one of their core competitiveness. A brand is not only a product logo, it also carries the company's culture, philosophy and long-term strategy.

Attach importance to consumer experience and emotional connection: In foreign countries, especially in the high-end and mid-to-high-end markets, brands are regarded as an important tool for establishing emotional ties with consumers. Consumer brand loyalty often determines the long-term success of a company, so brand building has become the foundation of the business model.