In the AI era, companies' thinking about brand designers has gradually shifted from traditional aesthetics and artistic creation to deeper strategic and technical considerations.

Data-driven design: AI makes data collection and analysis more efficient and accurate, and companies are paying more and more attention to how brand designers use data to optimize design decisions. This includes not only market analysis and consumer behavior prediction, but also personalized design and customization of experience.

Combination of brand personality and AI: In the AI era, brand designers need to deeply understand the core value of the brand and use AI technology to create more personalized and consumer-friendly designs. For example, AI can generate personalized advertisements, product packaging or user experience to ensure that each contact point reflects the uniqueness of the brand.

Interdisciplinary capabilities: With the advancement of technology, brand design is no longer a simple visual creation. Designers need to have interdisciplinary capabilities, such as understanding the basic principles of AI and machine learning, and how to integrate these technologies into brand strategies to promote brand innovation and transformation.

Omnichannel integration of brand experience: AI makes user behavior more data-based, and companies hope that brand designers can design a seamless omnichannel brand experience. From online to offline, from social media to physical stores, designers need to create a consistent brand image that can run through all touchpoints.

Sustainability and social responsibility: Consumers in the AI era are more concerned about corporate social responsibility and sustainable development. Brand designers need to combine environmental protection, social responsibility and the core values of the brand in the design process to convey a positive brand image.

Dynamic branding: Traditional brand design often focuses on fixed visual elements, while brand design in the AI era tends to be dynamic and interactive. Brand designers need to think about how to use AI technology to adjust brand image and content in real time to adapt to the rapidly changing market environment.

Balance between creativity and automation: AI can automate a large number of design processes (such as automatically generating visual effects, advertising materials, etc.), but this does not mean the disappearance of creativity. Brand designers need to find a balance between creativity and automation to ensure the uniqueness and innovation of the design while improving efficiency.

In general, brand designers in the AI era are no longer just "visual designers", but need to have strategic thinking, technical knowledge, data analysis capabilities, and all-rounders who can create personalized and dynamic brand experiences.