1. Return to the essence of the brand: anchor the "irreplaceable core"

Clear brand personality: define the brand as a person, with its own tone, values, and emotional tone, so that AI content always serves this "personality setting".

Brand worldview: build a content system around the brand's "belief system", such as Nike's "Just Do It" is not a content slogan, but a philosophy of action.

Cultural precipitation takes precedence over information efficiency: do not win by "speed", but impress people with the depth of "soul".

2. Use the dimension of "people" to control AI: personality × AI collaboration

Founder/manager IPization: create a real and credible image of the founder/designer/manager, so that the brand's story has flesh and blood, and AI is just a storytelling tool.

AI-assisted creation, non-replacement creation: use AI to generate drafts, inspiration maps, and trend forecasts, but key content output must be polished and checked by someone.

3. Create a brand's private language system & unique narrative mechanism

Exclusive vocabulary system: create keywords and expressions that belong only to the brand. For example, Aesop's advertisement does not say "moisturizing", but "skin-friendly texture, lingering scent".

Differentiation of narrative mechanism: What is more important than the content itself is the "narration method". Is it "first-person letter"? "Anthropomorphic narration"? "Documentary editing"? Find your content structure template and stick to it.

4. Adhere to the "non-AI" strategy of experience and real scenes

Real shooting, real feeling, real objects: retain the real texture and on-site environment in visual content to create a "real sense" familiar to the human eye.

Offline interaction & co-creation mechanism: encourage users to participate in creation, story collection, exhibition, and co-creation, so that AI content is generated around real people.

5. Reject "universal content" and pursue "anti-common sense memory points"

Don't please the algorithm, please the heart: AI content is easy to be mediocre, and brands need to create information that makes people "think for a second", such as tension elements such as paradox, poetry, and black humor.

Niche perspective × in-depth expression: Brands can abandon "content for all" and instead focus on vertical cultural groups, establishing "content barriers" in the segmentation.

6. Establish "brand guidelines" for the use of AI

Establish AI content use policies to regulate which areas can be assisted by AI and which links must be manually created to ensure the unity of content ethics and brand style.

AI can generate content in batches, but it cannot copy the "soul" in batches. The uniqueness of a brand comes from deep thinking, human connection and cultural construction. The more "flooded" the era is, the more it is necessary to build its own "slow content moat".