Project background:

Brand introduction: "Longyun Golden Branch" is a tea brand that combines tradition and modernity, integrating the charm and elegance of Eastern culture, highlighting its insistence on high quality. The brand aims to attract tea lovers who pursue high quality, love tea culture and have a unique sense of beauty. "Longyun Golden Branch" is not only a kind of tea, but also a unique and unforgettable tea journey.

Product Features: "Houshan Tea" is famous for its unique floral aroma. Hand-picked and traditional production techniques give each piece of tea a complete high-quality experience. Every cup of "Longyun Golden Branch" is a tribute to the wisdom of our ancestors and a feeling of gratitude to nature.

Solution:

Design goal: In order to convey the brand concept and product features of "Longyun Golden Branch", the packaging design needs to reflect the brand's high quality, natural purity and inheritance of traditional craftsmanship. At the same time, the design must appeal to target consumers and convey the brand's unique value and beauty.

Design elements: The brand logo design uses dragon as the main element and leaves as auxiliary elements. It is combined with modern design techniques to show the brand's traditional cultural background and modern elegance. Green, gold and white are selected to symbolize nature and high quality, reflecting the purity and nobility of tea. The packaging uses hand-painted tea garden scenes and floral patterns to convey the natural environment and unique floral fragrance of Houshan Tea. The use of environmentally friendly, recyclable high-end materials highlights the brand's environmental protection concept and respect for nature.

Font design: Modern and simple fonts are combined with traditional calligraphy to highlight the brand's cultural heritage and modernity; Outer packaging box: Exquisite cardboard box design with magnetic opening and closing device for easy opening and storage by consumers; Internal design : The internal partition design ensures the integrity of each piece of tea and is convenient for consumers to access; additional items: the package comes with a brand story card and a handmade tea filter to increase the brand story and user experience.

Purpose and results:

Enhance the brand image: enhance the brand image of "Longyun Golden Branch" in the minds of consumers through exquisite packaging design; attract target consumers: the design attracts tea lovers who pursue high quality and love tea culture, and increase the market share of the brand; convey Brand value: Convey the brand's respect for traditional craftsmanship and reverence for nature through packaging design.

After the packaging design was released, "Longyun Golden Branch" quickly gained widespread attention and recognition in the market. Consumers have reported that the packaging design is exquisite, fully demonstrating the high quality and uniqueness of the brand; brand awareness improvement: the brand awareness has been greatly improved, becoming a representative brand of high quality and traditional craftsmanship in the tea market; sales growth: due to the success of the packaging design, The brand's sales volume has increased significantly and its market share has continued to expand; customer satisfaction has improved: consumers are highly satisfied with the products and packaging design of "Longyun Golden Branch", and the brand's loyal customer base has gradually expanded.