Project background:

Background of company establishment: Zhanjiang North High-speed Railway Station Area Construction Investment Co., Ltd. was established under the command and coordination of the Zhanjiang Municipal Government to accelerate the comprehensive development of the Zhanjiang North Station area. As the sub-central city of Guangdong Province and the central city of Beibu Gulf, Zhanjiang is in the rapid construction stage of major national strategic areas such as the Guangdong-Hong Kong-Macao Greater Bay Area, Hainan Free Trade Port, and the Western Land-Sea New Corridor. The advancement of major transportation projects such as the Guangzhou-Zhanjiang High-speed Railway has further promoted the high-quality leapfrog development of Zhanjiang, with the goal of making Zhanjiang an important development pole of the modern coastal economic belt.

Regional advantages and development prospects: Zhanjiang North Station is the largest high-speed railway station in western Guangdong along the Guangzhou-Zhanjiang High-speed Railway. It gathers multiple high-speed railway lines and has become a national comprehensive transportation hub. The North Station area is located in the core area of Zhanjiang City. It adopts the strategy of "station-industry-city integration" integrated development, aiming to achieve benign interaction and organic coordination between stations, cities, and industries. The area planning features high-quality North Station Park and urban ecological corridors, forming an urban spatial structure of "one center and two axes", and plans to build a science and technology innovation center, a regional high-end convention and exhibition center, a cross-border incubation area for smart industries, a high-end business agglomeration center, and a core functional area for financial agglomeration.

Company Vision: The vision of Zhanjiang High-speed Railway North Station Area Construction Investment Co., Ltd. is to break the original single pattern of Zhanjiang's central urban area through comprehensive development, promote urban space expansion, and drive economic development. The company will focus on building the Zhanjiang North Station hub area into a new engine, new portal, and new model of smart new city in Zhanjiang with a global vision, international standards, Zhanjiang characteristics, and high-point positioning.

LOGO design solution:

LOGO design concept: Inspired by the future high-rise buildings in Zhanjiang North Station area, reflecting the modern and international image of the area; Color selection: Use light blue and dark blue gradient, symbolizing technological innovation (light blue) and steady development (dark blue), conveying the vitality and reliability of the enterprise; Design details: Iconic building outline: The outline of the high-rise building is outlined with simple lines in the center of the LOGO, symbolizing the future prosperity of the North Station area; Gradient effect: The gradient from dark blue at the bottom to light blue at the top symbolizes the motivation and vision of the company's continuous upward development.

Business card and letterhead design: Continuing the blue gradient elements of the LOGO, using a simple and bright layout to highlight the corporate image; Business card: Display the company LOGO, employee names and contact information on the front, and the company address and website on the back; Letterhead: The company LOGO is in the upper left corner, and the company's detailed address, telephone number and website information are below.

Office supplies design: using company logo and blue gradient elements, the overall design is unified to enhance the corporate image; work clothes: simple blue design, with company logo on the left chest and company name abbreviation on the right cuff.

Environmental guidance system: using blue gradient design, the text and icons on the sign are clear and easy to read, helping visitors to quickly find the target location; meeting room and public area signs: unified style design to enhance the consistency and professionalism of the corporate image.

Purpose and results:

Improve corporate image: Through unified VI design, enhance the brand image of Zhanjiang High-speed Railway North Station Area Construction Investment Co., Ltd. and enhance the professionalism and credibility of the company; Enhance internal identity: Provide company employees with unified office supplies and work clothes to enhance their sense of belonging and identity; Improve external publicity effect: Through professional publicity materials and guide system, enhance the company's external display effect and attract more partners and investors; Improve brand image: Through VI design, the brand image of Zhanjiang High-speed Railway North Station Area Construction Investment Co., Ltd. has been widely recognized in the industry and outside, demonstrating the company's professionalism and modern image; Enhance employee identity: The unified VI design enhances the sense of belonging and identity of employees, improves work efficiency and team cohesion; Significant external publicity effect: Professional publicity materials and exhibition hall displays make the company stand out in various investment promotion activities, attracting the attention and cooperation intentions of many large enterprises and investors; The project is progressing smoothly: Through a clear environmental guide system and unified office supplies design, the company's internal management efficiency and external service quality are improved, and the project is progressing more smoothly.