Project background:

Langham Hotel is located in Guangzhou, a city full of historical charm and modern atmosphere. The Xiguan area of Guangzhou, with its unique historical architecture and cultural heritage, has become a bright spot in Guangzhou's modernization development. The Manchurian window in the Xiguan mansion is one of the most distinctive symbols of this area, carrying the unique charm and long history of old Guangzhou. In order to better convey this unique regional culture, Langham Hotel decided to incorporate the classic element of the Manchurian window into the packaging design of the souvenir gift box to highlight the mood and cultural heritage of old Guangzhou. Design inspiration: The Manchurian window is one of the most distinctive symbols of the Xiguan mansion, with profound cultural heritage and aesthetic value. Combining Guangzhou's traditional Cantonese dim sum, such as wife cakes and wagyu pastries, designing a souvenir gift box packaging that has both regional characteristics and modern aesthetics has become the core task of this design project.

Solution:

Creative themes and elements: Using Manchuria windows as the core element of packaging design, combined with the brown color of the wooden frame and the abstract graphics of Cantonese dim sum, a modern pattern was redesigned to show the unique charm of old Guangzhou; Langham pink, brown, and orange were selected as the main colors, and the colors of Manchuria windows and Cantonese dim sum were cleverly integrated to create a harmonious and unified visual effect; elements such as Manchuria windows, wife cakes, and beef crisps were presented in a modern pattern form, and different styles were highlighted through simple and fashionable design techniques, making the packaging both traditional and modern.

Specific design details: The outer packaging box uses the wooden frame design of the Manchuria window as the main pattern, using brown tones to highlight classicism and elegance. The box body uses the gradient effect of Langham pink and orange to increase the visual layering of the packaging. Inner packaging The inner packaging uses a small and exquisite box, each box is printed with an abstract Cantonese dim sum graphic, and the color echoes the outer packaging to form an overall unified visual effect; the decorative details are designed at the opening of the packaging box, with a small Manchu window carved buckle, which is both beautiful and convenient to open, adding to the exquisiteness and practicality of the packaging.

Purpose and results:

Through packaging design, the unique cultural elements of Guangzhou Xiguan are integrated into the product to convey the mood and historical memory of old Guangzhou to consumers; through high-quality and distinctive packaging design, the brand image of Langham Hotel is enhanced, and consumers' sense of identity and love are enhanced; with creative and cultural packaging design, more consumers are attracted to buy and collect, and the market competitiveness of the product is increased; after the new packaging design was launched, it was widely praised by consumers. Many consumers said that the packaging is not only beautiful, but also has a strong cultural characteristic, which enhances the desire to buy. Through this series of regional souvenir gift box packaging design, Langham Hotel has successfully established a unique brand image and further enhanced the brand's popularity and reputation.