Project Background:

As one of the most prestigious high-end hotels in Guangzhou, White Swan Hotel is famous for its excellent service and luxurious facilities. In order to further enhance its brand image and market competitiveness, White Swan Hotel decided to launch high-end seafood products as souvenirs and the main product in the high-end market. Seafood products mainly include fish, shrimps, and crabs. These seafoods are known for their freshness, high quality and deliciousness, and are deeply loved by consumers; White Swan Hotel's high-end seafood products are positioned as high-quality, pure natural and exquisite gifts, and the target consumers are mainly high-end customer groups, including business people, organizers of luxury banquets, and consumers with high requirements for quality life.

Solution:

Creative themes and elements: fish, shrimp and crab are used as creative patterns to symbolize the quality and freshness of high-end seafood and highlight the core features of the product; the element packaging design combines modern high-end design elements, adopts a simple and atmospheric style, and is matched with noble tones such as gold and silver to highlight the luxurious quality of the product; dark blue, silver and gold are selected as the main tones, dark blue symbolizes the depth and mystery of the sea, and silver and gold reflect the nobility and luxury of the product; exquisite fish, shrimp and crab patterns are used to show the vivid image of seafood through simple and smooth lines and modern design techniques, which not only retains traditional elements but also has a modern feel.

The outer packaging box is matched with golden fish, shrimp and crab patterns, and the hot stamping process is used to increase the texture and luxury. The packaging box material is selected from high-grade cardboard to enhance the firmness and grade of the packaging; the inner packaging design is simple, and each product packaging is printed with exquisite fish, shrimp and crab patterns, and silver and gold are used to embellish it to highlight the high-end quality of the product. Environmentally friendly food-grade materials are selected for the inner packaging to ensure the freshness and safety of the product; the brand logo and product information of the White Swan Hotel are clearly printed on the packaging, and concise and clear fonts are used to facilitate consumers to identify and understand.

Purpose and results:

Through the packaging design of high-end seafood products, the brand image of the White Swan Hotel is further enhanced, and the brand positioning of high-end, luxury and quality is established; with unique design and high-quality packaging, high-end customer groups are attracted, and the market appeal and competitiveness of products are increased; through exquisite packaging design, the added value of products is increased, more consumers are attracted to buy, and sales growth is promoted; through the packaging design of this series of high-end seafood products, the White Swan Hotel has successfully established a luxurious and high-quality brand image, and further enhanced the brand's popularity and reputation.