Project background:

The brand name Kidzone comes from "Kid" (children) and "Zone" (area), which fully reflects the brand's professionalism and focus on children's health. Kidzone is committed to providing children with professional skin care products and focusing on their unique skin needs. The brand originated in Germany in 1893, when a group of professional nutritionists, with a passion for children's health, created a gentle and natural skin care product. Kidzone has gradually become a brand recommended by German pediatricians and dermatologists, and has won the trust of parents with its natural, gentle and effective characteristics. In order to better meet the needs of Chinese babies, Le Yingshi cooperated with Kidzone in Germany to develop a product line for children aged 6-12, using food-grade natural organic plant raw materials, among which Centella asiatica extract essence is the core ingredient.

Solution:

Centella asiatica is a creative pattern: Centella asiatica is known as the "natural repair master", and its extract has excellent repair and soothing effects in skin care. Choosing Centella asiatica as the creative pattern for packaging not only highlights the natural and effective characteristics of the product, but also conveys the brand's commitment to caring for children's skin; combining natural and caring elements, the packaging design combines the Centella asiatica pattern with elements that symbolize nature and care, using soft colors and graphics to show the gentleness and natural characteristics of the product; the color matching chooses soft green, white and blue as the main colors, green symbolizes nature and health, white represents purity and safety, and blue conveys focus on technology; the pattern design uses simple lines and patterns, integrating Centella asiatica and children's smiles into the design, forming a harmonious overall effect, which is both modern and innocent and cute.

The outer packaging box is based on a soft green tone, with a delicate pattern of Centella asiatica printed on it, and white and pink embellishments are used to add a sense of layering and beauty to the packaging; the inner packaging design is simple, and each product bottle is printed with a Centella asiatica pattern, using soft colors and a simple design style to highlight the high quality and natural characteristics of the product; the Kidzone brand logo and product information are clearly printed on the packaging, using concise and clear fonts to facilitate consumers to identify and understand.

Purpose and results:

Through packaging design, the brand value of Kidzone and its care for children's skin are conveyed to consumers, enhancing the brand's awareness and reputation; with creative and cultural packaging design, attract more parents to buy and trust Kidzone's products; through unique packaging design, enhance the competitiveness of products in the market, and attract more consumers to pay attention to and choose Kidzone.