Project Background:

Kangweili, a brand dedicated to bringing beauty and health to people, faces the challenge of fierce market competition; as an original brand, it not only has its own brand, but also has the strength of independent production; this unique advantage gives Kangweili more freedom and innovation space, enabling it to meet market demand more flexibly and bring consumers a more excellent product experience. It needs a comprehensive brand design to dominate the minds of consumers with a new brand image.

Solution:

Clarify the brand core concept of "let beauty and health be perfectly integrated" and integrate it into the overall design; unify brand colors, fonts and graphics to ensure that the brand can maintain a consistent visual image on different platforms and media; design unique product packaging to highlight the concept of both internal and external cultivation, while improving product recognition and user experience; redesign the brand logo to show Kangweili's professionalism and innovative spirit in a simple and modern form; customize product lines by age, launch product series for different age groups, meet the needs of different users, and enhance the brand's market adaptability.

Purpose and results: Ensure that the brand design can attract the attention of the target audience, deepen their understanding of the Kangweili brand, and establish consumers' trust in Kangweili's quality and reliability through clear brand logos and consistent visual elements; convey the brand's care and warmth through design, establish a deeper emotional connection with users, and enhance user loyalty; improve the market appeal of Kangweili products and promote steady sales growth through the uniqueness of packaging design and the richness of product lines; ensure that Kangweili is unique in the same industry and makes the brand stand out in the fiercely competitive market; we aim to convey the value of Kangweili brand with a novel and consistent image, deepen users' understanding of the brand, and achieve a more prominent position in the market.