1. Brand design:

Core essence: The core of brand design is to establish and convey the brand's visual image, personality and values. It includes the brand's logo, color, font, graphic elements, etc., aiming to shape the brand's image and cognition in the minds of consumers. The goal of brand design is to enable consumers to form an emotional connection and trust in the brand through consistent visual language and communication methods.

Focus: Focus on brand recognition, memory points, emotional design and market positioning. It is about how the brand stands out from the competition and how to express the brand's uniqueness visually.

2. User experience (UX):

Core essence: The core of user experience is to optimize the interaction process between users and products or services, making it more convenient, pleasant and efficient. It not only focuses on the design of the interface, but also includes the user's emotional response, the smoothness of the operation process and the overall user experience. The goal of UX design is to improve user satisfaction and ensure that users can easily achieve their goals.

Focus: More focus on functionality, usability, information architecture, interaction design and other aspects. Its core is "how to make it convenient and natural for users to use, and solve users' pain points".

Difference:

Brand design emphasizes emotional connection, market cognition and brand image building, focusing on long-term brand reputation and recognition.

User experience focuses on the convenience and satisfaction of users when using products or services in the short term, focusing on optimizing users' actual operating experience and solving practical problems.

Simply put, brand design is "good-looking", while user experience is "easy to use". The two complement each other and provide users with a comprehensive brand experience.